Franchise financing
Financing a Planet Fitness franchise
SBA lenders have approved 159 loans against the Planet Fitness brand since FY2010, totalling $173.4M. The median approval was $1,030,000. These are loans that actually closed - not projections from a disclosure document.
Rank by loan count
#103
of 1,651 brands
Loans approved
159
FY2010 onward
Median loan
$1,030,000
Typical range
$225K-$2.1M
Middle 80% of loans
Median term
10 yr
Charge-off rate
0.0%
123 resolved FY10-19 loans
Source: U.S. Small Business Administration, SBA 7(a) and 504 FOIA data, as of 2026-06-30. Approvals from FY2010 onward. How we calculate this.
Lenders
Who financed Planet Fitness
| Lender | Loans | Approved | Share |
|---|---|---|---|
| Wells Fargo Bank | 17 | $28.0M | |
| U.S. Bank | 19 | $22.4M | |
| TD Bank | 13 | $10.3M | |
| KeyBank | 5 | $7.6M | |
| JPMorgan Chase Bank | 6 | $5.8M | |
| Needham Bank | 4 | $5.6M | |
| Beacon Bank and Trust | 10 | $5.4M | |
| Credit Union One | 5 | $4.6M |
Geography
Where Planet Fitness units were financed
| State | Loans | Share |
|---|---|---|
| California | 14 | |
| Massachusetts | 13 | |
| Michigan | 12 | |
| New Jersey | 12 | |
| Indiana | 11 | |
| New Hampshire | 10 | |
| Ohio | 9 | |
| Maine | 9 |
Approvals by fiscal year
Loan count by fiscal year - a rough proxy for how fast the brand was opening units. Final bar is a partial year.
Loan sizes
- Under $50K1%
- $50K - $150K3%
- $150K - $350K13%
- $350K - $1M31%
- $1M - $2M41%
- Over $2M12%
Financing a Planet Fitness: common questions
- How much do lenders finance for a Planet Fitness franchise?
- The median SBA loan approved for a Planet Fitness franchise is $1,030,000, with the middle 80% of loans between $225,000 and $2,064,000. That is the financed portion only - it excludes the buyer's equity injection, which SBA lenders typically require at 10% or more of total project cost for a business acquisition or new franchise unit.
- Which lenders finance Planet Fitness franchises?
- By dollars approved, the most active SBA lenders for Planet Fitness have been Wells Fargo Bank, U.S. Bank, TD Bank, KeyBank. Many franchise brands also maintain their own lists of preferred lenders, which may differ from who has historically approved the most volume.
- How long are Planet Fitness SBA loans?
- The median term is 10 yr. SBA 7(a) terms run up to 10 years for working capital and equipment, and up to 25 years when the loan is secured by real estate - so a longer median usually means the loans included property.
- Do Planet Fitness SBA loans get charged off often?
- 0.0% of Planet Fitness loans approved between FY2010 and FY2019 that have reached a terminal status were charged off, against 7.6% across all SBA lending. Franchise-level charge-off rates reflect the era a brand expanded in as much as the concept itself - brands that grew hardest into the 2010s carry more seasoned, and more resolved, loans.
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