Franchise financing
Financing a Harley Davidson franchise
SBA lenders have approved 94 loans against the Harley Davidson brand since FY2010, totalling $180.4M. The median approval was $1,592,000. These are loans that actually closed - not projections from a disclosure document.
Rank by loan count
#222
of 1,651 brands
Loans approved
94
FY2010 onward
Median loan
$1,592,000
Typical range
$350K-$4.0M
Middle 80% of loans
Median term
20 yr
Charge-off rate
6.1%
33 resolved FY10-19 loans
Source: U.S. Small Business Administration, SBA 7(a) and 504 FOIA data, as of 2026-06-30. Approvals from FY2010 onward. How we calculate this.
Lenders
Who financed Harley Davidson
| Lender | Loans | Approved | Share |
|---|---|---|---|
| Mortgage Capital Development Corporation | 4 | $12.2M | |
| WBD, Inc. | 8 | $11.5M | |
| Wells Fargo Bank | 3 | $10.1M | |
| Busey Bank | 2 | $9.2M | |
| SomerCor 504, Inc. | 3 | $6.3M | |
| The Huntington National Bank | 3 | $5.1M | |
| Prosperity Bank | 2 | $5.1M | |
| Florida First Capital Finance Corporation, Inc. | 1 | $5.0M |
Geography
Where Harley Davidson units were financed
| State | Loans | Share |
|---|---|---|
| Wisconsin | 12 | |
| California | 10 | |
| Illinois | 9 | |
| Ohio | 7 | |
| Colorado | 5 | |
| Michigan | 5 | |
| Georgia | 4 | |
| North Carolina | 4 |
Approvals by fiscal year
Loan count by fiscal year - a rough proxy for how fast the brand was opening units. Final bar is a partial year.
Loan sizes
- Under $50K1%
- $50K - $150K1%
- $150K - $350K7%
- $350K - $1M21%
- $1M - $2M26%
- Over $2M44%
Financing a Harley Davidson: common questions
- How much do lenders finance for a Harley Davidson franchise?
- The median SBA loan approved for a Harley Davidson franchise is $1,592,000, with the middle 80% of loans between $350,000 and $4,009,500. That is the financed portion only - it excludes the buyer's equity injection, which SBA lenders typically require at 10% or more of total project cost for a business acquisition or new franchise unit.
- Which lenders finance Harley Davidson franchises?
- By dollars approved, the most active SBA lenders for Harley Davidson have been Mortgage Capital Development Corporation, WBD, Inc., Wells Fargo Bank, Busey Bank. Many franchise brands also maintain their own lists of preferred lenders, which may differ from who has historically approved the most volume.
- How long are Harley Davidson SBA loans?
- The median term is 20 yr. SBA 7(a) terms run up to 10 years for working capital and equipment, and up to 25 years when the loan is secured by real estate - so a longer median usually means the loans included property.
- Do Harley Davidson SBA loans get charged off often?
- 6.1% of Harley Davidson loans approved between FY2010 and FY2019 that have reached a terminal status were charged off, against 7.6% across all SBA lending. Franchise-level charge-off rates reflect the era a brand expanded in as much as the concept itself - brands that grew hardest into the 2010s carry more seasoned, and more resolved, loans.
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