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NAICS 541860 · Professional Services
SBA loans for direct mail advertising
287 SBA loans worth $136.5M have been approved in this industry since FY2010 - the #458 most-financed NAICS code in the country.
Median loan
$200,000
+11% vs all industries
Typical range
$33K-$1.1M
Middle 80%
Median rate
6.15%
7(a) initial note rate
Median term
10 yr
Charge-off rate
13.1%
vs 7.6% all industries
Source: U.S. Small Business Administration, SBA 7(a) and 504 FOIA data, as of 2026-06-30. Approvals from FY2010 onward. How we calculate this.
Lenders
Most active in this industry
| Lender | Loans | Approved | Share |
|---|---|---|---|
| Wells Fargo Bank | 30 | $11.1M | |
| Regions Bank | 7 | $10.7M | |
| The Huntington National Bank | 28 | $7.5M | |
| JPMorgan Chase Bank | 12 | $6.1M | |
| Truist Bank | 4 | $5.1M | |
| SBA CLSC Servicing | 1 | $4.8M | |
| Fifth Third Bank | 2 | $4.6M | |
| AMPAC Tri-State CDC, Inc. | 3 | $4.4M | |
| Beacon Bank and Trust | 4 | $4.1M | |
| Citizens Bank | 3 | $4.1M |
Geography
Where these loans were made
| State | Loans | Share |
|---|---|---|
| California | 43 | |
| Florida | 25 | |
| Texas | 24 | |
| Pennsylvania | 19 | |
| Ohio | 16 | |
| Michigan | 14 | |
| Illinois | 14 | |
| Minnesota | 12 |
An SBA 7(a) lender for loans this size
67% of the SBA loans approved in direct mail advertising since FY2010 were under $350,000. SmartBiz makes SBA 7(a) loans up to $500,000. It is shown here as a separate, labelled option, outside the data rankings on this page. You apply on their site - we do not take applications and never see your information.
Check options with SmartBizWe may be paid if you apply through this link. It does not change what we publish, and no lender can buy a place in our rankings. Details.
Approvals by fiscal year
Loan count. Final bar is a partial fiscal year.
Loan sizes
- Under $50K14%
- $50K - $150K23%
- $150K - $350K31%
- $350K - $1M20%
- $1M - $2M8%
- Over $2M5%
Franchise brands in Direct Mail Advertising
| Franchise brand | Loans | Approved | Share |
|---|---|---|---|
| Money Mailer | 16 | $2.8M | |
| The UPS Store | 9 | $1.2M | |
| City Publications | 3 | $456K | |
| Allegra Network | 2 | $1.2M | |
| PostalAnnex+ | 1 | $186K | |
| Allegra | 1 | $1.1M |
Brands with the most SBA loans recorded under this NAICS code, among brands with at least 10 loans in the file.
Nearby
Other professional services industries
Common questions
- How much do SBA lenders typically lend to a direct mail advertising business?
- The median SBA approval in NAICS 541860 is $200,000, with the middle 80% of loans between $33,200 and $1,150,000. Across all industries the median is $180,000.
- Which lenders are most active in direct mail advertising?
- By dollars approved: Wells Fargo Bank, Regions Bank, The Huntington National Bank, JPMorgan Chase Bank, Truist Bank. A lender's experience in your NAICS code matters - underwriters who have seen a hundred deals like yours ask better questions and move faster.
- Is direct mail advertising considered a risky industry by SBA lenders?
- Of FY2010-FY2019 approvals in this industry that have reached a terminal status, 13.1% were charged off, versus 7.6% across all SBA lending. That is materially above average, which in practice tends to mean tighter underwriting, more collateral, or a larger equity injection.
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