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NAICS 541910 · Professional Services
SBA loans for marketing research and public opinion polling
436 SBA loans worth $175.5M have been approved in this industry since FY2010 - the #360 most-financed NAICS code in the country.
Median loan
$200,000
+11% vs all industries
Typical range
$25K-$933K
Middle 80%
Median rate
6.75%
7(a) initial note rate
Median term
10 yr
Charge-off rate
5.5%
vs 7.6% all industries
Source: U.S. Small Business Administration, SBA 7(a) and 504 FOIA data, as of 2026-06-30. Approvals from FY2010 onward. How we calculate this.
Lenders
Most active in this industry
| Lender | Loans | Approved | Share |
|---|---|---|---|
| JPMorgan Chase Bank | 37 | $8.2M | |
| U.S. Bank | 23 | $7.7M | |
| The Huntington National Bank | 24 | $7.0M | |
| KeyBank | 5 | $6.9M | |
| Byline Bank | 2 | $6.2M | |
| Citizens Bank | 16 | $6.0M | |
| Fifth Third Bank | 12 | $5.9M | |
| Small Business Growth Corporation | 1 | $5.0M | |
| FDIC - Community Bank & Trust-West Georgia | 1 | $5.0M | |
| Bank of Clarke | 2 | $5.0M |
Geography
Where these loans were made
| State | Loans | Share |
|---|---|---|
| California | 73 | |
| New York | 37 | |
| Florida | 28 | |
| Massachusetts | 23 | |
| Illinois | 21 | |
| Texas | 21 | |
| Ohio | 18 | |
| Washington | 17 |
An SBA 7(a) lender for loans this size
69% of the SBA loans approved in marketing research and public opinion polling since FY2010 were under $350,000. SmartBiz makes SBA 7(a) loans up to $500,000. It is shown here as a separate, labelled option, outside the data rankings on this page. You apply on their site - we do not take applications and never see your information.
Check options with SmartBizWe may be paid if you apply through this link. It does not change what we publish, and no lender can buy a place in our rankings. Details.
Approvals by fiscal year
Loan count. Final bar is a partial fiscal year.
Loan sizes
- Under $50K17%
- $50K - $150K25%
- $150K - $350K26%
- $350K - $1M22%
- $1M - $2M6%
- Over $2M4%
Franchise brands in Marketing Research and Public Opinion Polling
| Franchise brand | Loans | Approved | Share |
|---|---|---|---|
| Restoration 1 | 2 | $846K | |
| Money Mailer | 1 | $88K |
Brands with the most SBA loans recorded under this NAICS code, among brands with at least 10 loans in the file.
Nearby
Other professional services industries
Common questions
- How much do SBA lenders typically lend to a marketing research and public opinion polling business?
- The median SBA approval in NAICS 541910 is $200,000, with the middle 80% of loans between $25,000 and $933,000. Across all industries the median is $180,000.
- Which lenders are most active in marketing research and public opinion polling?
- By dollars approved: JPMorgan Chase Bank, U.S. Bank, The Huntington National Bank, KeyBank, Byline Bank. A lender's experience in your NAICS code matters - underwriters who have seen a hundred deals like yours ask better questions and move faster.
- Is marketing research and public opinion polling considered a risky industry by SBA lenders?
- Of FY2010-FY2019 approvals in this industry that have reached a terminal status, 5.5% were charged off, versus 7.6% across all SBA lending. That is below average, which generally makes lenders more comfortable with the sector.
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