How much do SBA lenders typically lend to a marketing research and public opinion polling business?

The median SBA approval in NAICS 541910 is $200,000, with the middle 80% of loans between $25,000 and $933,000. Across all industries the median is $180,000.

Which lenders are most active in marketing research and public opinion polling?

By dollars approved: JPMorgan Chase Bank, U.S. Bank, The Huntington National Bank, KeyBank, Byline Bank. A lender's experience in your NAICS code matters - underwriters who have seen a hundred deals like yours ask better questions and move faster.

Is marketing research and public opinion polling considered a risky industry by SBA lenders?

Of FY2010-FY2019 approvals in this industry that have reached a terminal status, 5.5% were charged off, versus 7.6% across all SBA lending. That is below average, which generally makes lenders more comfortable with the sector.

NAICS 541910 · Professional Services

SBA loans for marketing research and public opinion polling

436 SBA loans worth $175.5M have been approved in this industry since FY2010 - the #360 most-financed NAICS code in the country.

Median loan

$200,000

+11% vs all industries

Typical range

$25K-$933K

Middle 80%

Median rate

6.75%

7(a) initial note rate

Median term

10 yr

Charge-off rate

5.5%

vs 7.6% all industries

Source: U.S. Small Business Administration, SBA 7(a) and 504 FOIA data, as of 2026-06-30. Approvals from FY2010 onward. How we calculate this.

Lenders

Most active in this industry

Lender	Loans	Approved
JPMorgan Chase Bank	37	$8.2M
U.S. Bank	23	$7.7M
The Huntington National Bank	24	$7.0M
KeyBank	5	$6.9M
Byline Bank	2	$6.2M
Citizens Bank	16	$6.0M
Fifth Third Bank	12	$5.9M
Small Business Growth Corporation	1	$5.0M
FDIC - Community Bank & Trust-West Georgia	1	$5.0M
Bank of Clarke	2	$5.0M

Geography

Where these loans were made

State	Loans	Share
California	73
New York	37
Florida	28
Massachusetts	23
Illinois	21
Texas	21
Ohio	18
Washington	17

Approvals by fiscal year

’10

’11

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’26

Loan count. Final bar is a partial fiscal year.

Loan sizes

Under $50K
17%
$50K - $150K
25%
$150K - $350K
26%
$350K - $1M
22%
$1M - $2M
6%
Over $2M
4%

Nearby

Other professional services industries

See the sector

Offices of Lawyers11,836 · $144,350 All Other Professional, Scientific, and Technical Services8,195 · $200,000 Veterinary Services7,303 · $514,600 Offices of Certified Public Accountants6,420 · $177,000 Engineering Services5,789 · $200,000 Administrative Management and General Management Consulting Services5,634 · $93,000 Custom Computer Programming Services5,171 · $150,000 Other Computer Related Services4,654 · $160,000

Common questions

How much do SBA lenders typically lend to a marketing research and public opinion polling business?: The median SBA approval in NAICS 541910 is $200,000, with the middle 80% of loans between $25,000 and $933,000. Across all industries the median is $180,000.
Which lenders are most active in marketing research and public opinion polling?: By dollars approved: JPMorgan Chase Bank, U.S. Bank, The Huntington National Bank, KeyBank, Byline Bank. A lender's experience in your NAICS code matters - underwriters who have seen a hundred deals like yours ask better questions and move faster.
Is marketing research and public opinion polling considered a risky industry by SBA lenders?: Of FY2010-FY2019 approvals in this industry that have reached a terminal status, 5.5% were charged off, versus 7.6% across all SBA lending. That is below average, which generally makes lenders more comfortable with the sector.

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